Success by Ten

Throughout his career, George Russell- a pioneer in the pension fund consulting business and the driving force behind Frank Russell Company-has gone about doing things his own way. Avoiding textbook approaches, Russell has innovated best practices for managing money, and for building a long-lasting business. Under his leadership, the company, today known as Russell Investments, has grown into one of the world's leading investment advisory firms.

Now, in Success by Ten, Russell shares his experiences in building a better business with you, and shows how the right corporate culture and the proper people can play an important role in this process.

Broken down into ten engaging chapters, each of which represents a business lesson that has helped Russell excel over the years, this reliable guide weaves Russell's own story along with the insights of colleagues he has learned from along the way. While the information and innovations outlined throughout these pages spurred the professionalization of pension fund management-with the potential benefit of improving financial security for investors-they are broadly accessible and can be applied to organizations of any type or size. Success by Ten puts the essential elements of building a profitable business in perspective.

The practical advice you'll find here includes:

1. Integrity must be non-negotiable, because one slip can ruin the entire enterprise
2. Bringing people together and sharing credit with them will result in dramatic improvements in productivity
3. Creative ideas may be ahead of the market; they require patience and a willingness to ignore the bottom line while you wait for the market to catch up
4. Continuing to take risks is essential, because your competitors will be doing their best to make you obsolete, irrelevant and unprofitable
5. Occasional breaks, like the Russell sabbatical program-for every ten years of service, you earn a two-month sabbatical-are great investments; they enhance productivity and seed innovation.

It takes more than just spreadsheets and statistics to create and grow a business in today's competitive market environment. With Success by Ten as your guide, you'll quickly discover how the principles that have served George Russell so effectively can also benefit your company, your customers, and your employees.

“Every business leader and every political leader in America should read this book. Both business and government should be run by George Russell's 10 elements of success. This is a marvelously readable book with an incredibly vital message.”

Daniel J. Evans, Governor,

Washington State 1965-1977,

US Senator, Washington 1983-1989